Beach Road Weekend

Beach Road Weekend (BRW) is a zealous undertaking that boasts 12,000 attendees for all three days. It is the brainchild of Innovation Arts and Entertainment founder Adam Epstein. A long-time visitor and current resident of the island off the coast of Massachusetts, Adam yearned to bring a large-scale boutique concert experience to the island’s residents and attract tourism dollars to local businesses through concertgoers from the mainland.

As the festival grew, Sound Advice LLC founder Graham Mellor joined BRW in 2022 and again in 2023 as the Director of Production to oversee all production and logistics aspects, which presented unique challenges not seen at many other festivals. All touring productions were transported to the island on Steamship Authority ferries, requiring communication and coordination between the Steamship Authority, vendors, artists’ trucking companies, and the festival’s ferry department. Every aspect of the festival needed to be prioritized and coordinated to reduce trucking downtime, turnaround time, and labor time to avoid cost overruns and keep the 33-band festival on schedule against a hard curfew. The success of the festival’s production is a testament to the commitment of Sound Advice LLC to foster open communication with fellow team leaders and team members on any project.